It was on the cards, wasn't it? The Fashion App. Ever since mobile technology took further steps into the world of cybernetics, it was only going to be a matter of time before you could access all sorts of goodies pertaining to the world of clothes, shoes and accessories just from your handheld device.

But how does it work and are the any good?

Here’s a short summary of The Fashion App and what you can expect for your download money.

Shopping For Fashion On Your Mobile Phone

You name it, all your favourite stores are bound to have it – a website that is – so that means you can now access all the latest trends and styles more or less anywhere you can get a mobile signal; which let’s face it is pretty much anywhere right now (except the Arctic, I hear it’s not so clever there yet). This obviously is a real boon for all followers of fashion and it keeps you nicely one step ahead of the must-have ranges that spring up constantly.

At the other end of the spectrum, for all bargain hunters who just love getting their hands on some cut-price fashion deals, you can now find easy access to a whole gamut of glorious goodies to be had in an instant from the comfort of your bedroom or while walking in the Lake District (in theory). For bargain hunters, the fashion app is probably the equivalent of a Godsend.

One of the very best apps for real die-hard fashion freaks is one called Style.com. This is a real hit with thousands of people and provides the browser with an unlimited array of fashion items, as well as news and videos from around the world all day and all night long. The beauty of this app is that it is continually updating its content giving you access to new stuff virtually as and when you’re in the mood.

For those who like to enquire, there’s an app called Ask a Stylist which basically gives you the chance to consult online experts about style trends and do’s and don’ts whenever you want, with answers being provided in a matter of minutes.

So, there you go, if you were not already aware of The Fashion App – you are now.

By Mitch Wicking

A journalist and reporter for many years Mitch enjoys investigating Life's little wonders for Ben Sherman.com and many other domains and topics. Click here to find out more.

Summer’s officially here and the season of the fashion faux-pas is in full swing – and this year it seems to be men that are making most of the mistakes! Yes, all you need to do is take a quick walk down any city street and feast your eyes on the hideousness that’s once again perpetuating the glorious weather – most of which is to be perfectly honest unforgivable in the year 2013.

So for anyone out there that’s wondering whether or not the above accusations apply to them, tick any of the following three boxes and you’re definitely in the top-five of “what not to wear” this summer…take heed:

Going Topless

There’s a time and a place for you to take your top off and show your tattoos and abs to the world – the town centre or shopping mall isn’t it. Seriously, there isn’t a sensible human being on the face of the Earth that looks at a topless yobbo in the baking heat of the summer in the town centre without grimacing with pure disgust. And this counts double for those insistent on showing off their goods even when it’s not so hot out just for the same of doing so – save it for the beach or just stay indoors, please.

Leather Jackets

Oh yes, because leather jackets are of course the very best things to keep you cool in hundred-degree heat, aren’t they? From goths to emos to outright posers from all walks of life, anyone that refuses to retire his or her leather jacket for the sake of their health and comfort in the summer months needs a reality check. It’s just annoying – stop taking yourself so seriously!

Sunglasses Indoors

And to finish with cardinal sin number-one, there never has been or will be an excuse for wearing your sunglasses indoors or when the sun has parted ways. Doing so is like wearing a poster on your face that reads “look how amazingly cool and stuck up I am” and basically tells all around that you’re more interested in keeping up appearances than anything else in your life…which is sad. Notable exceptions include aging rock-stars and those suffering from eye injuries – the rest I’m afraid have no excuses whatsoever.